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Top 5 Ways to Market Your Auto Repair Shop

The auto repair industry is highly competitive, but how you market your shop will set you apart from your competitors. Everyone knows how to do basic marketing, but are you using the right strategies to keep your shop on top? …

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NAPA: Vin Waterhouse and The Waterhouse Group

Beginning in 2000, Vin Waterhouse made an arrangement to work with NAPA on an exclusive basis as a consultant and business trainer. Available to all NAPA AutoCare Center Owners, the company’s management system allows unlimited conversation and consultation between Vin …

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S.W.O.T. for the Digital

Every NASCAR team that has dominated the series has ever entered a race without a plan. Pit crew, driver, owner, and everyone in between knows where they stand, what their job is, and what goal they are trying to reach. …

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NAPA PROLink

NAPA is in the business of helping small auto shops succeed.They provide various professional services for car shop owners who may need an extra helping hand. One of the services they offer with NAPA TRACS is PROLink. PROLink is an …

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Infographic: Jerry Lambert Automotive Success Story

Check out the infographic below to see how local auto repair shop Jerry Lambert Automotive dominated the Salt Lake City auto repair market and achieved success! Read more about Jerry Lambert Automotive on the full story: click here. Want the …

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SEO Question of the Month: How Long Until My Website Gets Ranked?

So you have an optimized website, but you can’t seem to find it on search engines like Google.  Rest assured, your website will be found, but first Google needs to fully understand your website before they can rank it. How Does …

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How to Write a Great Bio for Your Shop

Would you hire someone without knowing anything about them? Of course not. So why would your potential customers be any different? Your potential customers want to know about your shop before they bring in their vehicles. While not necessary, staff …

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Why You Need Responsive Design

Today’s web is changing. The internet may have started on desktop computers, but it’s moved on to mobile phones. With the boom of smartphones and tablets, mobile web is now the hottest thing in tech, and it’s effecting the rest …

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Google’s Latest Update, What You Need to Know

To celebrate Google’s 15th anniversary, they decided to replace part of their algorithm, to help populate more accurate results focusing on user intent.  This new update in search has taken rank by storm, by affecting 90% of all queries.  Though, Google …

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How to Appeal to Women on Your Website

When you think about the target audience of your automotive website, you probably think about the guys.  Sure, guys naturally gravitate to the appeal of auto shop websites, but if your website is marketing to just men, you’re missing the …

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