If your auto shop is hard to find, or even if other mechanics are more visible than yours, you are losing serious business. While physical location is extremely important, so is your online location on Google’s local rankings. If your auto shop’s website doesn’t come up on the first page when people search for mechanics in your area, that is a huge problem. At CarCareCONNECT, we might have a tough time fixing your physical location, but we are experts in improving your Google Rank. Here’s our guide to determining how easy it is for your customers to find your shop!
- Do you have a visible sign? Your sign is your way to share your brand. If you want to be seen by potential customers from far away, make sure your sign is visible and easy to read. The more people recognize your sign, the more they are familiar they are with your brand, and the more likely they are to drive into your shop for business.
- Do people pass by on their daily drive? The more frequently people see the sign, the more likely they are to remember you and use you as their primary mechanic. If your shop isn’t on a main drive, you might want to consider using putting up signs in your area to get the word out about where you are located.
- Do you show up on a local Google search? This one is simple. If someone searches for a mechanic in your area and your website doesn’t show up on the first results page, your auto shop is basically impossible to find. Mobile phones are the most popular way to search the web, and nearly 90% of internet users don’t click past the first page of Google. If you want potential customers to find your auto shop, you’d better make sure to get your website to the front of your local search!
- Are there directions on your website? This is important. Everyone uses the GPS on their phone to find their way around. If you don’t have your address online with clear directions, you will be a lot harder to find for someone using a mobile phone (which is the majority of today’s population.)
Both physical and digital location are huge factors in the success of your shop. Talk to one of our auto marketing experts to see how we can improve your SEO help more people find your auto shop.