Everyone knows that marketing is critical to bringing in customers and staying successful in the auto repair business, but it’s not always easy. There’s so much information out there and picking which marketing ideas to pursue can sometimes be confusing. Stop wasting your time, and start focusing on the right techniques:
- Use Social Media to Your Advantage
Word-of-mouth is one of the most powerful forms of advertising for repair shop owners, and social networking is the best way to encourage it. If you don’t already have one, create a Facebook page and a Twitter account. Use social media to keep your customers updated on promotions and special offers, share tips and tricks for car maintenance, and show your personality. If customers like and trust you, they will come to you first for all of their auto needs.
- Get Referrals
In addition to social media, another way you can get people talking about your business is by offering incentives for them to do so. Offer a free oil change or a discount to any of your customers who refer a friend. This not only creates more business for you, but it also keeps your existing customers coming back. It’s a win-win!
- Host Events
What better way to bring people into your shop than with a social event? Host a clinic or simply a customer appreciation event. Offer food, encourage families and friends to attend together, and make sure the event is relevant and fun.
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